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| Our business purpose is to serve our customers and the community as a whole. We will serve them with products that are innovative and more efficacious than those offered by our competitors. Quality is the delivery of increasingly higher levels of service to our customers. |
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| Hollister will continue to be in the healthcare industry developing, manufacturing, and selling medical products. But that is not our business. Our business is to serve customers, both inside and outside. |
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| Developing, manufacturing, and selling medical products are the activities we engage in, in order to serve. |
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| The Hollister of the future will be larger and more complex than it is today. But the big difference between Hollister today and the one in the Vision will be the Associates and how we interact. |
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| Hollister will be more personal as a working environment because all Associates will be serving one another in a way that creates a sense of community similar to the sense of family that existed when Mr. Schneider was running a smaller company. |
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| We want our Associates to look upon their work not as an occupation, but a vocation — not a necessary chore for making a living, but an opportunity for personal development and fulfillment. |
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| Hollister Associates will be viewed as unique individuals with dignity and intrinsic value, independent of the work they do. They will be united in a common cause, each contributing his or her indispensable work, well done, so that the individual efforts add up to a collective world-class result. We do not exist to make a profit. This is not an end, but a means by which we can continue as a strong, independently-owned company. |
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| The Hollister of the future will be a community of persons who in various ways is endeavoring to satisfy their own needs and who form a particular group at the service of the whole of society. |
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V. George Maliekel
President, Hollister Incorporated |
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