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| New Hollister Packaging! |
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New look…same first-class products and services
Hollister customers will soon be receiving tangible evidence of the new Hollister branding! Hollister products are now being packaged—and will soon ship—in redesigned one-piece boxes that display the Hollister Wave.
The Hollister Wave has been attracting attention since it was first introduced on the company’s websites last year. According to Hollister Vice President of Global Marketing, Mike Kennedy, “The Hollister Wave represents the strength of Hollister—together with flexibility and freedom. This new approach to our branding and our packaging also reflects how our company responds to the needs of our customers.”
The newly designed one-piece boxes will replace the traditional two-piece boxes for all Hollister ostomy products. (There will be no change to the outside dimensions of the shipping cartons in which the new boxes are shipped.)
Hollister Continence Care disposable products will no longer utilize the InCare brand name. “Going forward, all Hollister Continence Care disposable products will reflect the strength of the Hollister brand,” says Vice President Kennedy. “We hope our customers agree that these packaging changes will make a difference. The new one-piece box design was developed in response to expressed customer needs, and we are confident that this new box and this new look to our branding will help our customers select the Hollister products they need.”
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