World Ostomy Day 2018 | Hollister US

Hollister Incorporated Celebrates World Ostomy Day and is #AllinforOstomy

  • 9/21/2018
  • Corporate, Ostomy

World Ostomy Day is on Saturday, October 6, 2018. Celebrated globally every three years, the goal of the day is to bring visibility to the needs and aspirations of people with ostomies and their caregivers.

At Hollister Incorporated, we are proud to celebrate World Ostomy Day by supporting United Ostomy Associations of America (UOAA) as the Diamond Sponsor of its annual Run for Resilience Ostomy 5K events. The events help increase awareness about ostomy and continent diversion surgery and encourage positive dialogue. They will be held across the United States – and through a virtual race around the world, including at the Hollister Incorporated headquarters in Libertyville, Illinois, and distribution center in Stuarts Draft, Virginia. Click here to find a run near you.

As a company, we stand with the broader ostomy community to show we are #AllinforOstomy. Going All in for Ostomy means going all out to help people with ostomies go all in for life. And that has always been our goal. We get to know the needs of people living with ostomies and those who care for them, and we strive to meet those needs with educational resources and innovative products backed by personalized service and support.

Throughout October, we invite everyone to join us in spreading awareness or engaging in education that can impact the day-to-day lives of people living with ostomies and their caregivers. In addition to the 5K events, there are many other ways to show support or get involved. Here are some of the opportunities in the US:

  • Participate in a free virtual conference
    • Hollister, the Wound, Ostomy and Continence Nurses Society (WOCN), and UOAA have coordinated to develop a virtual conference that promotes skin health. Webinars will be available here throughout the month of October, starting on October 6, and include:
      • How to Use the Peristomal Skin Assessment Guide for Consumers
        A brief walk through of how to use this important free resource from the WOCN Society for teens and adults living with an ostomy.
      • Itching: The Invisible Peristomal Skin Concern
        A two-part series on itching and skin complications, with information on causes and management.
      • It Begins with Skin: A Global Perspective 
        A short film featuring clinicians and people living with stomas from around the world.

  • Show off your Stoma Sticker
    • Stoma Sticker 2018_150x150 Click here to order a free educational Stoma Sticker, shipped anywhere in the US. Place the sticker over your clothes on the lower right or left side between your navel and hip, where ostomies are typically located. Then, take a photo or video and share it on social media with the hashtags #AllinforOstomy and #WorldOstomyDay. By wearing a “stoma” where people can see it, you can start a conversation, raise awareness, and show support for the ostomy community. 


Visit www.hollister.com/worldostomyday to learn more!


The information provided herein is not medical advice and is not intended to substitute for the advice of your personal physician or other healthcare provider. This information should not be used to seek help in a medical emergency. If you experience a medical emergency, seek medical treatment in person immediately.