#OstomyAwareness Bringing People Together

Every year the first weekend in October is a time for connection, inspiration, and reflection for the ostomy community. Whether virtually or in person, we hope you join in on October 1, 2022.

Don’t live in the U.S.? Click one of these links to view Ostomy Awareness Day information specific to your country:

Australia  |  Belgium (French)  |  Belgium (Dutch)  |  Brazil  |  Canada (English)  |  Canada (French)  |  France  |  Germany  |  Ireland  |  Netherlands  |  New Zealand  |  UK

Celebrate the Day in Your Way

For many people, ostomy surgery gives them a new chance at life. Their ostomy helps them manage challenging symptoms, provides stability to daily routines, and allows them to do things they could not do prior to illness. These positive outcomes are why we celebrate! Every person’s journey, experiences, and interests are unique. Here are some ways you can learn something new, show your support, or connect with others in the global ostomy community.

Show off Your Stoma Sticker

Stoma Stickers are a great way to raise awareness, start a conversation, or show support. Request your free stoma sticker today! For more opportunities to connect online, check out the Hollister Incorporated digital stickers pack on Instagram to enhance your Instagram posts and stories. Share a picture with yours on social media, using the hashtags #StomaSticker, #OAD2022, and #OstomateVoices.

How to Use Digital Stickers


Request Stoma Stickers


Run for Resilience Ostomy 5K

We are proud to continue supporting you as the Diamond Sponsor of United Ostomy Associations of America, Inc. Run for Resilience Ostomy 5K events. Join in at an event location near you, or run, walk, or roll with family and friends in your neighborhood or park (or inside on a treadmill) in support of ostomy awareness.

Learn about UOAA


Register for Ostomy 5K

Thriving After Ostomy Surgery

To help people who haven’t yet had ostomy surgery better understand what life really looks like on the other side, we’ve teamed up with Alive & Kicking to answer five key questions about life with an ostomy. Share this website with others still adjusting to their stoma. Or, tell us what other questions or experiences you would add!

Visit #Five2Thrive Website


Share How You Thrive



Kids Ask: What is a Stoma?

People often wonder what to say to others, especially to children or grandchildren, when they first learn about an ostomy. While what kids ask can sometimes be surprising, their sincerity can brighten your day. We brought kids and ostomates together to learn about stomas for the first time. Hear what they had to say.

See Hollister on YouTube


Watch Video

We're All About Education

We believe knowledge is power – knowing more about living with an ostomy, or the products and resources available to you.

Healthy Skin


Healthy skin around your stoma not only helps your pouching system adhere properly, but also may improve your quality of life. Taking special care to improve and preserve skin health may help you feel comfortable with your ostomy.

Life Without Leakage


Living with an ostomy doesn’t mean you have to live with stoma fluid leakage or skin irritation. Your skin barrier fit combined with its ingredients play a large role in your skin health experience. For many, curved convex products can help. Learn how convex skin barriers work and what benefits they offer.

Peace of Mind


You may have questions about your ostomy and how to keep on living the life you want to live, but you don’t have to figure it out on your own. Hollister Secure StartSM services offer free personalized ostomy care support regardless of the brand of products you use.

Stay Connected With Us!

We’re here for you on Ostomy Awareness Day and every other day.


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